"CEO and co-founder Carl Pei was initially resistant to the idea of smart glasses, but he has since told employees that he wants to focus on a multi-device strategy, expanding the company's remit beyond its existing smartphone lines and audio gear, Bloomberg said."

"Gadgets 360 offered a parallel account, framing the announcement as part of Nothing's broader 「multi-device push」 — language that suggests Pei views glasses and earbuds not as standalone experiments but as the foundation of a connected product ecosystem"

"The most common response to my new frames is: 「Why?」 I don't usually wear glasses, and these clear-lens Wayfarers (part of Meta's collaboration with Ray-Ban) are on the heavy side."